Two partners. One on each side of the Atlantic.
We work in one direction only: from the US to Europe.
STOA Europe Partners helps US companies sell in Europe. The business is based in Durham-Raleigh, North Carolina. Our market base is Valencia, Spain.
You do not travel. You do not deal with a stranger.
| Alejandro Morales | Bernardo Abril | |
|---|---|---|
| Where | Durham-Raleigh, NC | Valencia, Spain |
| Role | The partner next to you | The partner in the market |
| Background | Customs administration and international trade. More than 10 years of work across the US, Spain and Latin America. | 25 years helping companies expand into European markets. Master in International E-business and International Marketing, ICEX-CECO. |
| Does | Meets you in person. Runs the engagement on the US side. Keeps the relationship after the report. | Reads the market. Checks product fit. Maps the risks. Leads the Executive Call. Opens doors to distributors, agencies and partners in Europe. |
Alejandro Morales
- Where
- Durham-Raleigh, NC
- Role
- The partner next to you
- Background
- Customs administration and international trade. More than 10 years of work across the US, Spain and Latin America.
- Does
- Meets you in person. Runs the engagement on the US side. Keeps the relationship after the report.
Bernardo Abril
- Where
- Valencia, Spain
- Role
- The partner in the market
- Background
- 25 years helping companies expand into European markets. Master in International E-business and International Marketing, ICEX-CECO.
- Does
- Reads the market. Checks product fit. Maps the risks. Leads the Executive Call. Opens doors to distributors, agencies and partners in Europe.
Alejandro Morales
Alejandro is your partner on the US side. He trained in customs administration and international trade, and has worked with companies in the US, Spain and Latin America for more than 10 years.
- Digital content coordinator at Globalexportise in Valencia, Bernardo's firm.
- Marketing manager at Megalux LED Display, Paterna, Spain. He grew the brand across the Valencia region, central and northern Spain, and the EU.
- Marketing, then director of business development, at KlassApps in Chicago: cloud software for US colleges and universities.
- Co-founder and director of SaaS Rank, a directory of 700+ software tools for Spanish-speaking small businesses.
- Founder and COO of STOA Digital Solutions, Durham. STOA runs the software side of small businesses with physical operations, and operates STOA Europe Partners.
- Board president of the Triangle Area Chapter of XPX, the Exit Planning Exchange, a community of advisors to business owners.
- Public relations chair of the Rotary Club of the Capital City in Raleigh, and co-host of the RDU SMB Meetup.
He holds an associate degree in customs administration and international trade from CUAM in Venezuela. He started as a freelance marketing strategist for clients in more than 20 countries. He was born in Venezuela, lived in Spain for 7 years, and works in Spanish and English.
Bernardo Abril
Bernardo is your partner in the market. He has helped companies expand into European markets for 25 years.
- Export Area Manager at Cherubino Valsangiacomo.
- Founder and owner of Globalexportise, a B2B sales and marketing firm for small and mid-size industrial companies.
- External consultant in the foreign trade strategy program of IVACE Internacional. He advises companies that start to export.
- Coordinator of the foreign trade commission of ASEPIC, the Spanish association for competitive intelligence.
- Technical director of the Observatorio de Marcas Valencianas en el Exterior, which brings international marketing to small and mid-size companies in the Valencia region.
- Teaches international digital marketing in the export program of the Valencia Chamber of Commerce.
- Board member of the Club de Marketing del Mediterráneo.
He has worked across industrial products, robotics, food and fashion. He holds a Master in International E-business and International Marketing from ICEX-CECO, the training school of Spain's export agency. He works in Spanish and English.
Our home base is Spain.
Bernardo works from Valencia. Spain is the market we know best and where our first client entries run. From there, we cover Western Europe. EU countries come first.
Meet us.
Alejandro meets you in the Triangle. Bernardo joins from Valencia.