The Market Read
Your product category in your priority Western European countries today. Who sells there. What they charge. Which sales channels work. Where the open positions are.
Services
The Europe Entry Assessment
A fixed-scope answer to one question: should you sell in Western Europe, and how?
- Time
- 4 weeks
- Result
- One scored verdict
- Travel
- None for your team
What you get
Three parts and a call.
The Fit Check
We check your product, price, message and sales materials against the market. You learn what works in Europe and what must change.
The Risk Map
The regulatory, logistics, cultural and brand problems you will meet. We find them before you spend money.
The Executive Call
60 minutes with Bernardo. He explains the verdict and the next step.
The verdict
One scored recommendation.
Every assessment ends in one scored recommendation. You can show it to a board, a buyer or your team.
Go
The market fits your product. Enter now.
Adapt
The market fits after specific changes. We name them.
No-Go
Do not enter now. You keep the money a failed launch would cost.
By sector
Europe has rules that US products do not meet by default.
Industrial components and equipment
You ask
Are the inquiries we get from Europe worth it?
Which distributor or agent should we trust?
Does our product meet the new rules?
We check
- CE marking.
- The EU Machinery Regulation, which applies from 20 Jan 2027.
- Cyber security rules for products with software.
- Agent contract terms: in the EU, an agent can claim up to 1 year of commission when the contract ends.
Food, beverage and supplements
You ask
Will our formula pass?
Who is liable for our labels?
Can we afford a retail listing?
We check
- Labels in each local language.
- Additives the EU bans, such as titanium dioxide, and dyes that need a warning label.
- Approval for new ingredients, and approved health claims.
- Supplement notification, country by country.
- Deforestation rules for coffee, cocoa and soy.
Beauty and personal care
You ask
What must we have before we sell?
Does our UK approval cover the EU?
Which channel fits?
We check
- The EU Responsible Person, product notification and product file.
- The EU banned-ingredient list, updated in May 2026.
- Fragrance allergen labels.
- Microplastics limits.
- Separate rules for the UK.
All sectors: the EU Packaging Regulation, in force since 12 Aug 2026, and the trade rules in force on the date of your report.
EU rules change often. Each Risk Map states the date of the rules it uses.
Sources: EU-OSHA (Machinery Regulation 2023/1230); EUR-Lex, CJEU C-574/21 (agent indemnity, Directive 86/653/EEC); USDA FAS (titanium dioxide); EUR-Lex, Reg. 2026/78 (banned-ingredient update); EU Circular Economy Platform (Packaging Regulation 2025/40).
Who it is for
- US companies that are profitable at home.
- They sell physical products through distributors, agents or retail.
- They are new to Western Europe, or ready for the next country there.
- Three sectors: industrial components and equipment; food, beverage and supplements; beauty and personal care.
Not a fit
- Brands that sell only direct to consumers.
- Meat and poultry products. EU rules make a No-Go likely.
- Companies whose market decisions are made by a parent group elsewhere.
What we are not
- Not an agency. We do not run ads, campaigns or social media.
- Not a sales force. We do not sell your product for you.
- Not your EU legal representative. Many products need an EU-based responsible person by law. We find out if you need one and connect you to a provider.
Terms of engagement
A fixed scope, a fixed time.
One report, one call, one verdict, in 4 weeks.
- Scope
- The Market Read, the Fit Check, the Risk Map and the Executive Call.
- Countries
- Bernardo selects them for your product and your goals.
- Time
- 4 weeks.
- Travel
- None for your team.
- From you
- Product details, prices, sales materials, and one decision-maker on the calls.
- Fee
- $15,000, fixed.
After a Go
If the answer is yes, we help you do it.
Market-Entry Sprint
We build your entry plan and connect you to distributors, agencies and partners.
Your person in Spain
Bernardo manages the market for you on the ground. Alejandro keeps the relationship on the US side.
Offered after a Go verdict. We agree the plan with you after the Executive Call.
Start with a conversation.
Tell us what you sell and where you want to go. We tell you if the assessment fits.